My Youtube Video

Did you know the human the mind thinks in pictures?  Try it for yourself, think of the phrase now for example web traffic, what do you think of?

Maybe a picture of the last web site you visited with an article on bring in more web visitors, or maybe you see a picture of your empty paypal account that you know can only get filled up once you get a heap of web traffic.

The point is you do not think of a word or phrase as a word/phrase but instead you see an image of your interpretation of that word or phrase in your head.

In many respects the human mind is like a video player than can play movies anytime you want.

Doesn’t it then make sense to create content that will resonate better with your visitors?  Pictures and better still videos do just that.

A picture, or a video is often the first thing a human eye will gravitate towards when opening a webpage, and even more so if the image is of a human face.  Try it yourself.  Open a web page containing text and a picture or a video and “watch” where your eyes go.

Entire websites have popped up,hundreds of them in fact that are dedicated to sharing video and images and they are some of the most web traffic of any websites on the internet.  Why?  People absolutely like watching videos and looking at pictures.

Isn’t it time you started making a major focus on video for your websites?

Now any video you produce should offer very relevant and useful information to your audience, and should be targeted to their interests and needs.  If you just “self promote”, then you are likely to be very disappointed with the outcome.  Remember people love watching Channel WIIFM (What’s In It For Me) !

A video can be a really powerful testimonial because it can give the visitor the “proof” that your product or service is the real deal, as well as demonstrating useful information relating to the product.

Just take a look at TV advertisements if you are ever looking for ideas on video content.  With the high cost of advertising on TV, you can bet that the concepts you see in an ad are tested and proven winners (guaranteed to “convert” as many of their targeted watchers as possible).

For example, many TV advertisements cover similar themes listed below.

1.  Identify the problem in the mind of the viewer.

2. “Offer” a solution to the problem.

3. Introduce other people who “love” the product (testimonials).

4. Introduce special price.

5. Introduce scarcity (available for a limited time, etc).

6. Introduce a few bonus items (2 for the price of 1, order in next 30 minutes to get this great bonus, etc).

It is no surprise looking at the list above to come to the conclusion that a lot of internet marketing launches follow the EXACT same model.  I am hoping that if you now realize this, it may cause you to spend a little more time researching the product before “buying the One Time Offer”.  Because you know this information you can not get “sucked in” to the buying process.

I would recommend that if you are trying to “sell” in your video that you cover a similar theme using the AIDA formula.  AIDA stands for Attention, Interest, Desire, Action.

So the initial part of the video should resonate with your prospect just by seeing it, so a or a snappy picture or something to get to the heart of the problem straight away is a good idea to start.

Once you have their first bit of Attention you have to convert this into genuine Interest.  How is your product going to help out your prospect?  Will it make their life better?  Remember prospects buy on Benefits (what it’s going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are resolved, it’s time to get them to desire the product.. Badly!  This is Desire, Make the offer irresistible.  Perhaps some cool extra bonuses, you really want to make it a “no brainer” for them to buy.  An iron clad guarantee is also wise at this point.

Finally, the last but by no means least step is Action.  You can build up Attention, Interest, and Desire, but your paypal account is not going to move up until you get them to take Action.

Actually ask your prospect to buy, or leave their email, or visit the website, or whatever you are attempting to get them to do.  Be specific and let them know exactly what you want them to do.  This step is something many marketers leave out, so make sure you not forget to add this.

Be sure that your viral video marketing targets the benefits your prospect will get.  Just make the video from a prospects point of view and address the problems, interests, desires, and of course the solution and you will be well on your way to get a great response from your video.

Virtual Presenters

The use of video on websites has many positive effects on people who become interactive with the website. Websites that use web video production include, YouTube, Face Book, MySpace, E4, 4od etc. the way in which the video’s connect with the audiences are on many levels as the viewers can have a visual on things that they properly wouldn’t bother to read about.

Websites shares messages with animation, flash video and text copy.

With the internet becoming very popular and people relying on information on the internet, audiences will look for a specific type of information that they will be able to understand and connect with, the most popular source of information is video based.

When people are given the chance to either read or watch something giving out information on the internet, people are more likely to prefer to watch a web presenters. As this will give them the chance to see what the product offers, give them a clear explanation and demonstration of the product.

To advertise products to the correct audiences, institutions will place their product on specific websites such as, Face book, as Face book allows advertising at the side of the welcome home page to every individual member.

Another very successful way to advertise a product is to use a presenter to encourage people, this can be evidenced on websites such as homepages to internet services i.e. SKY, MSN etc. on these particular pages I found a detailed advertisement advertising “weight loss products” within this advertisement a woman is shown before and after in a bikini, with her discussing how the product worked for her and giving people details of how to use the product. By being able to see and hear positive feedback about a certain product convinces people to believe in the product.

Audiences need information to be laid out for them in the ways that they will want to watch it, if the information they are looking for is not set out in a specific way (Text, Video’s etc) they will immediately leave the website and look else where.

Certain websites only give out specific ways of presenting information, some are completely text based, video based or they could be a mixture of both.

Video is quite simple the best meduim to keep web visitors more interested in what you do.
 

YouTube is a website that offers millions of video’s that can be easily found in the search engine, when logging into You tube it immediately gives you things that you may like to watch on the basis of videos you have already viewed. Sites like Revver make it easier to find content by suggesting other similiar video to view. You tube is a very reliable website to find information by video.

The internet overall generates information in many ways. As people rely on the internet for information, it is very important that the popular and not so popular websites keep up to date with how information should be presented to audiences as this will have a huge impact on the views that the website receive.

online presenter

Websites use active animation on there homepages to simply keep people interested, this can prove very positive and will hold the attention of the viewer through interactivity. Most websites have some kind of interactivity. The internet was created to house all the information in the world and with more being added every day searching for one thing among this massive library can be a very boring and long process so things like banners and hosts are used.

If a site was to have huge blocks of text you would quickly loose interest, but if say a virtual presenter pops up when you log on you are more in cline to pay attention, especially is the web presenter is representing the site; for example a cosmetic company could use a ‘perfect’ woman to lure viewers in to thinking they could also look like this, this could count as a demonstration. Internet based companies like ‘Skype’ and ‘MSN’ use virtual presenters, they accompany you through installing there software on to your system.  

It doesn’t have to be as sophisticated as a web presenters it can be banners at the sides, above or below. These while faster can be just as effective if used in the right way; for example on ‘Gametrailers.com’ they use banners to advertise online games or up and coming releases. If you were to use the same web banners to promote.com’ they wouldn’t be reaching the target audience making them useless.

 Social networking sites like Face book and MySpace use both use banners and presenters to target their audience. On Face Book there are usually ads all over the page, advertising things like online games or ‘Trace your family tree’. The growing popularity in interactivity among online companies is leading to more advertises using the wed instead of TV, this is increasing the audience for the net thus increasing revenue, while decreasing the audience for TV.