iPhone & Accessories NZ » online marketing

How to Use Video Marketing to Explode Your Online Business

iPhoner — Sat, 27 Jun 2009 06:34:38 +0000

Would you like to attract more visitors to your website? If so you may have already spent a lot of time with some of the methods like copywriting, PPC , social network promotions and Search Engine Promotion strategies. Have you ever thought that a future of online business is video marketing? If you have any doubts about this then just think about how popular television has become over the past 50 years. Once you do, look at some strategies which can help you to make your business more profitable.
To begin with, First and foremost, make a video greeting for your website. Make it yourself or your company spokesperson taking about what you are happy to offer to the visitor. Imagine: If you are marketing with video off of other websites, what will be peoples impression of you when they look at your site and don’t find one? Possibly, if they are checking your website because of previously viewed video they would be glad to see more of them, so try to meet the visitor expectations just from the start.
Once you understand it it is time to create your first video to market your business. Your video should be entertaining enough to keep the attention of the visitor. When you have made it, your next step is to lead the person to watch the next video on your home page. Imagine, what if you give give people what they are looking for before before they get to your website and you collect the info from them or offer your products? This one principle is the difference between going fishing and feeding the fish.
Once you have a video created, be sure to create several links to it, as this is how people will be able to find it. This means that you can go to social networking websites and forums and post your links there. Once people come to it, you can be confident that you are going to be able to get their attention better than if you just had an article of some other kind of content there for them to find.
Then, you want to move on to SEO for the video itself. Even if someone is trying to say that it is a mysterious process, it is not. Actually, it has nothing to do with it. It is the same as doing Search Engine Optimization for your website: Ensure that the keywords are relevant and less general and that they are in places where the search engines can see them. Use them in titles, alt tags and in the links to videos.
The last thing to do is insert captions into your video to illustrate the things which you or your spokesperson is talking about. This is a more professional approach and will give a visitor an idea you of what you want to share with him. By implementing these strategies you will have the edge over your competitors which will help you a lot in your online business. Good luck!

The Growth Of Website Video Sharing Sites

iPhoner — Mon, 18 May 2009 09:34:45 +0000

Virtual Presenters

The use of video on websites has many positive effects on people who become interactive with the website. Websites that use web video production include, YouTube, Face Book, MySpace, E4, 4od etc. the way in which the video’s connect with the audiences are on many levels as the viewers can have a visual on things that they properly wouldn’t bother to read about.

Websites shares messages with animation, flash video and text copy.

With the internet becoming very popular and people relying on information on the internet, audiences will look for a specific type of information that they will be able to understand and connect with, the most popular source of information is video based.

When people are given the chance to either read or watch something giving out information on the internet, people are more likely to prefer to watch a web presenters. As this will give them the chance to see what the product offers, give them a clear explanation and demonstration of the product.

To advertise products to the correct audiences, institutions will place their product on specific websites such as, Face book, as Face book allows advertising at the side of the welcome home page to every individual member.

Another very successful way to advertise a product is to use a presenter to encourage people, this can be evidenced on websites such as homepages to internet services i.e. SKY, MSN etc. on these particular pages I found a detailed advertisement advertising “weight loss products” within this advertisement a woman is shown before and after in a bikini, with her discussing how the product worked for her and giving people details of how to use the product. By being able to see and hear positive feedback about a certain product convinces people to believe in the product.

Audiences need information to be laid out for them in the ways that they will want to watch it, if the information they are looking for is not set out in a specific way (Text, Video’s etc) they will immediately leave the website and look else where.

Certain websites only give out specific ways of presenting information, some are completely text based, video based or they could be a mixture of both.

Video is quite simple the best meduim to keep web visitors more interested in what you do.

YouTube is a website that offers millions of video’s that can be easily found in the search engine, when logging into You tube it immediately gives you things that you may like to watch on the basis of videos you have already viewed. Sites like Revver make it easier to find content by suggesting other similiar video to view. You tube is a very reliable website to find information by video.

The internet overall generates information in many ways. As people rely on the internet for information, it is very important that the popular and not so popular websites keep up to date with how information should be presented to audiences as this will have a huge impact on the views that the website receive.

Video And Social Networking Sites

iPhoner — Wed, 06 May 2009 23:07:19 +0000

online presenter

Websites use active animation on there homepages to simply keep people interested, this can prove very positive and will hold the attention of the viewer through interactivity. Most websites have some kind of interactivity. The internet was created to house all the information in the world and with more being added every day searching for one thing among this massive library can be a very boring and long process so things like banners and hosts are used.

If a site was to have huge blocks of text you would quickly loose interest, but if say a virtual presenter pops up when you log on you are more in cline to pay attention, especially is the web presenter is representing the site; for example a cosmetic company could use a ‘perfect’ woman to lure viewers in to thinking they could also look like this, this could count as a demonstration. Internet based companies like ‘Skype’ and ‘MSN’ use virtual presenters, they accompany you through installing there software on to your system.

It doesn’t have to be as sophisticated as a web presenters it can be banners at the sides, above or below. These while faster can be just as effective if used in the right way; for example on ‘Gametrailers.com’ they use banners to advertise online games or up and coming releases. If you were to use the same web banners to promote.com’ they wouldn’t be reaching the target audience making them useless.

Social networking sites like Face book and MySpace use both use banners and presenters to target their audience. On Face Book there are usually ads all over the page, advertising things like online games or ‘Trace your family tree’. The growing popularity in interactivity among online companies is leading to more advertises using the wed instead of TV, this is increasing the audience for the net thus increasing revenue, while decreasing the audience for TV.