Here Are Some Video Marketing Concepts You Should Be Aware Of
Did you know the human the mind thinks in pictures? Try it for yourself, think of the phrase now for example web traffic, what do you think of?
Maybe a picture of the last web site you visited with an article on bring in more web visitors, or maybe you see a picture of your empty paypal account that you know can only get filled up once you get a heap of web traffic.
The point is you do not think of a word or phrase as a word/phrase but instead you see an image of your interpretation of that word or phrase in your head.
In many respects the human mind is like a video player than can play movies anytime you want.
Doesn’t it then make sense to create content that will resonate better with your visitors? Pictures and better still videos do just that.
A picture, or a video is often the first thing a human eye will gravitate towards when opening a webpage, and even more so if the image is of a human face. Try it yourself. Open a web page containing text and a picture or a video and “watch” where your eyes go.
Entire websites have popped up,hundreds of them in fact that are dedicated to sharing video and images and they are some of the most web traffic of any websites on the internet. Why? People absolutely like watching videos and looking at pictures.
Isn’t it time you started making a major focus on video for your websites?
Now any video you produce should offer very relevant and useful information to your audience, and should be targeted to their interests and needs. If you just “self promote”, then you are likely to be very disappointed with the outcome. Remember people love watching Channel WIIFM (What’s In It For Me) !
A video can be a really powerful testimonial because it can give the visitor the “proof” that your product or service is the real deal, as well as demonstrating useful information relating to the product.
Just take a look at TV advertisements if you are ever looking for ideas on video content. With the high cost of advertising on TV, you can bet that the concepts you see in an ad are tested and proven winners (guaranteed to “convert” as many of their targeted watchers as possible).
For example, many TV advertisements cover similar themes listed below.
1. Identify the problem in the mind of the viewer.
2. “Offer” a solution to the problem.
3. Introduce other people who “love” the product (testimonials).
4. Introduce special price.
5. Introduce scarcity (available for a limited time, etc).
6. Introduce a few bonus items (2 for the price of 1, order in next 30 minutes to get this great bonus, etc).
It is no surprise looking at the list above to come to the conclusion that a lot of internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may cause you to spend a little more time researching the product before “buying the One Time Offer”. Because you know this information you can not get “sucked in” to the buying process.
I would recommend that if you are trying to “sell” in your video that you cover a similar theme using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.
So the initial part of the video should resonate with your prospect just by seeing it, so a or a snappy picture or something to get to the heart of the problem straight away is a good idea to start.
Once you have their first bit of Attention you have to convert this into genuine Interest. How is your product going to help out your prospect? Will it make their life better? Remember prospects buy on Benefits (what it’s going to do for them) and not Features, so target Benefits here.
Ok, Attention and Benefits are resolved, it’s time to get them to desire the product.. Badly! This is Desire, Make the offer irresistible. Perhaps some cool extra bonuses, you really want to make it a “no brainer” for them to buy. An iron clad guarantee is also wise at this point.
Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your paypal account is not going to move up until you get them to take Action.
Actually ask your prospect to buy, or leave their email, or visit the website, or whatever you are attempting to get them to do. Be specific and let them know exactly what you want them to do. This step is something many marketers leave out, so make sure you not forget to add this.
Be sure that your viral video marketing targets the benefits your prospect will get. Just make the video from a prospects point of view and address the problems, interests, desires, and of course the solution and you will be well on your way to get a great response from your video.
